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Her Business, Her Retriever

Judy Larocque founded and led a small company in Framingham, Mass., called Market Perspectives, and she had a golden retriever named Naboo. They were pillars in her life, said her daughters, Carie and Danielle Lemack. More than that: the dog and the company were her children, too.

That realization brought responsibilities. Carie Lemack went to the company's offices to tell employees that Ms. Larocque's plane, American Airlines Flight 11 out of Boston, had crashed. Danielle Lemack, a lawyer in Chicago, met with board members. Naboo needed to be walked, and loved, and perhaps consoled, too. "The company was her creation," Carie Lemack said. "I would say it was her third baby, but that would be Naboo, so it was her fourth."

Ms. Larocque, 50, had been seeking a new balance of work and life recently, and did so with the intensity she brought to everything. She walked 60 miles for a breast cancer fund-raiser in May, and had rediscovered a passion of her youth: yoga.

Profile published in THE NEW YORK TIMES on October 13, 2001.

Judith Larocque,

led research firm

By Globe Staff, 9/22/2001

Judith Frankel Larocque of Framingham, founder and CEO of a market research company, was killed Sept. 11 in the crash of American Airlines Flight 11 in New York City. She was 50.

Ms. Larocque graduated from Boston University with a degree in psychology.

After working for technology companies including Digital Equipment Corp., MassComp, and BBN, she founded and became CEO of Market Perspectives Inc., a real-time market research company for high-tech companies.

She lived most of her life near Lake Cochituate, and recently rediscovered the lake with her golden retriever, Naboo.

She leaves two daughters, Danielle and Carie Lemack.

Services will be private.

Editorial Obituary published in THE BOSTON GLOBE on September 22, 2001.